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Category: Advertising

What Every Advertiser Should Know About Ad Yield Optimization

Posted on November 26, 2021April 15, 2024 By Aurelia
What Every Advertiser Should Know About Ad Yield Optimization

Ad yield optimization is a process to maximize revenue by leveraging historical data of online advertising, typically ad impressions and clickthrough rates. Yield optimization is also referred to as yield management. It forecasts the future price of a commodity, in this case ad impressions, using past data and what is known about market conditions to…

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